RIT, Right for Everyone

South Australia’s Regional Identity Ticket™ has been developed in collaboration with government, the education sector, industry, indigenous leaders and local communities.




Stand-out as a certified Regional Ambassador

If you work in South Australia’s tourism, hospitality or service sectors, then RIT is great for your career. And if you’re looking for work, then your RIT can make the difference.

As the industry standard for working ‘in region’, your RIT accreditation demonstrates your ambition to enhance and share your local knowledge with domestic and international visitors.

Obtaining your RIT is simple, inexpensive and is completed online. It’s like sitting your Learner Driver’s test.

What’s involved

6 specialist areas by region.

Complete each knowledge unit for your region, at your own pace.

When you are confident in each section, you continue to the online test.

Your Regional Identity Ticket™ is $75 and is valid for five years. Find out more.

Your RIT includes free knowledge updates, regular notifications of local events in your area. It also includes access to our knowledge database, and opportunities to attend regional tourism events.

Discovery Units

  • Geography / Natural Environment
  • First Australians
  • Early Settlers
  • Local Heroes
  • Major Attractions and Events
  • Unique Regional Identity

South Australian Regions

  • Adelaide
  • Adelaide Hills
  • Barossa
  • Clare Valley
  • Eyre Peninsula
  • Fleurieu Peninsula
  • Flinders Ranges and Outback
  • Kangaroo Island
  • Limestone Coast
  • Murray River, lakes and Coorong
  • Riverland
  • Yorke Peninsula

RIT for Business

Regional Identity Ticket™ is the baseline standard for regional excellence. Online study and examination means no downtime. Employees gain regional knowledge and accreditation in their own time.

The link between employee performance and their working environment is well documented. Put simply, individual performance is impacted by where people live and work. Employees with a strong regional affinity are happier, have greater purpose and are more motivated.

Immediately unlock organisational benefits by equipping your people with their Regional Identity Ticket™.

RIT participants develop a deeper regional affinity and understanding, culminating in Regional Brand Custodianship: Protecting – Shaping– Promoting.

“Loyalty is not won by being first. It is won by being best.”


Arm your teams with essential regional knowledge and deliver world-class visitor experiences. RIT value accelerates as customers and visitors begin to identify with regions and becoming themselves, regional ambassadors and advocates for your brand.

Corporate Regional Identity Ticket™ packages are available for your business.

RIT for Regions

Regional Identity Ticket™ – developed by regions for regions.

The program has been developed in consultation with local and state government, Regional Development Australia, local business associations and indigenous leaders.

Group training packages are available for the education sector and business associations, including partnership opportunities.

“If people believe they share values with a company, they will stay loyal to the brand.”